AI Dubbing is available in four service levels: Launch, Refine, Creator, and Studio. Each offers a different level of human expertise and production polish, so you can choose the right fit based on your content, audience, and quality needs.
This guide explains what each service level includes and when to use it, helping you choose the right option for your project.
| Service Level | Approach | Human Expertise | Best For |
|---|---|---|---|
| Launch | Fast, scalable localization | Source preparation | Internal content, high-volume projects, market testing |
| Refine | Added accuracy and quality | Translation and audio review | Training, education, and external-facing content |
| Creator | Natural, audience-ready localization | Adaptation and voice casting | Creator content, marketing, and brand storytelling |
| Studio | Highest level of production polish | Expertise throughout | Film, broadcast, streaming, and major distribution |
Before You Start
- AI Dubbing must already be enabled on your account. If you're not sure, check with your account manager.
- Turnaround time and cost depend on the languages you choose and the service level you pick for each one. You'll see the exact estimate on your order screen.
What Each Service Level Includes
Each service level builds on the one before it. Refine includes everything in Launch, Creator includes everything in Refine, and Studio includes everything in Creator. As you move from Launch to Studio, you add more human expertise, creative attention, and production polish.
Launch: Speed and Scale
Launch uses AI-powered translation and voice dubbing to localize your content quickly and efficiently, helping keep turnaround times fast and costs low.
Launch doesn’t include human translation review or voice quality checks. It’s a great fit for high-volume content, internal and training videos, or testing a new market before choosing an option with additional human review.
Refine: Added Accuracy and Polish
Everything in Launch, plus a human linguist reviews the translation for accuracy and refines the audio for a smoother, more natural result. Timing is also adjusted to follow the original speaker’s natural pauses, helping the dubbed dialogue flow more naturally.
This added human review provides greater accuracy and a more polished result. Refine is a great fit for training and educational content with one or two speakers, or for expanding your content library into new languages while balancing quality, speed, and cost.
Creator: Made to Connect With Your Audience
Everything in Refine, with added attention to how your content sounds and feels to a native audience. Voices are selected to suit each speaker, scripts are culturally adapted rather than translated word for word, and each scene is shaped for a more natural, expressive performance.
For moments where tone and delivery matter most, Creator can also preserve more of the original speaker’s performance, helping the dubbed version capture the emotion and energy of the original.
The goal isn’t just to get the words right. It’s to make the content feel like it was made for the audience watching it. Creator is a great fit for creator content, brand storytelling, marketing, and other audience-facing videos where natural delivery and emotional connection matter.
Studio: Our Highest Level of Quality
Everything in Creator, with expert attention throughout the dubbing process. Scripts are carefully adapted, voices are tailored to each character, and performances are shaped for natural rhythm, emphasis, and pronunciation. Precise lip sync helps the dubbed dialogue align with what you see on screen, while expert audio review helps create a polished final result.
Studio is designed for content where every detail matters. It’s best for film and episodic TV, major streaming or broadcast distribution, and high-visibility content where the dubbed experience needs to feel as polished and intentional as the original.
Choose the Right Service Level for Your Content
When choosing a service level, consider where your content will be seen, how important natural delivery is to your audience, and how much production polish you need.
- Choose Launch when speed, scale, and cost are the priority.
- Choose Refine when you want human review for greater translation accuracy and audio quality.
- Choose Creator when natural delivery, voice selection, and connecting with your audience are important.
- Choose Studio when your content requires the highest level of production polish for major distribution.
Example: Choosing a Service Level
A creator wants to publish translated versions of a weekly video to grow their audience in Brazil and France. Because the dub needs to feel natural and engaging to local viewers, they choose Creator, which adds voice casting and cultural adaptation to help the content connect with each audience.
What Happens Next
Once you choose a service level for each language and place your order, your content goes through the review and production included with your selections. When processing is complete, your dubbed files are ready to download.
You can select a different service level for each language in the same order, giving you the flexibility to match each language to your content, audience, and quality needs.
Tips and Considerations
- Choose by language. You select a service level for each language, so you can use different service levels within the same order.
- Think about where the content will be seen. Internal or high-volume content may not need the same level of polish as customer-facing, marketing, or broadcast content.
- Need help placing your order? For step-by-step instructions, see Placing Orders